So you’re looking to up your social media game hu?
Good call … it always makes good business sense to keep on top of when it comes to social media marketing … because …
Social media is ever-changing!!!
What’s working today may be old bloody news before year’s end.
One thing that never changes is the desire to engage your audience.
Creating interest, relationships and buzz is what social media marketing is all about.
One of the most popular platforms (and my personal favourite) for generating this engagement with fans and customers is Facebook.
Let’s take a look at some proven ways to boost Facebook engagement effectively and successfully.
The number one rule of thumb for choosing content to share on Facebook is that it be something your particular demographic will find interesting enough to share.
That means the information should be relevant to your audience, making it something that is meaningful to them.
Your content should cause them to stop and think.
That means it has to be eye-catching.
After all, the average social media user does a lot more scrolling in comparison to what they choose to share.
Finally … what you post should be something that paints the sharer in a positive light.
People love to impress their friends.
Shoot for content that is emotional, funny, insightful, educational and unique.
2 – Mix It Up
Facebook’s algorithm can be unpredictable and ever-changing.
That’s putting it politely … Facebook’s algorithm can be a total b*tch at times!
However, what seems to work well in terms of increasing your chances of being seen is the use of various types of content.
The more fans you’re able to reach, the higher your likelihood of engagement.
So get creative in the types of stuff you put out there. One of the most underutilized formats is likely video.
The return on your investment should be substantial if you take the time to put together some original video content that’s useful to your audience.
Other ways to mix it up would be to post photos that show personal aspects of your business such as behind-the-scenes access, humorous memes related to your subject area, useful infographics or motivational graphics AND …
Even giving your audience glimpse into your personal life … remember, people are nosy creatures, we like to see the REAL person behind all the “businessy” content. So don’t be scared to share more of YOU!
3 – Take Advantage of Facebook Live
I know for a fact I’m not utilising this awesome feature enough in my own business … and I know many others aren’t either 😣
Slaps on wrists for us!
Facebook Live gives you a built-in tool for creating simple video content.
Be sure to let your page users know ahead of time that you will be airing live content.
Doing so lets them know when to tune-in, and it’s also great for promotional purposes.
Sharing teasers and hints ahead of time can up the excitement.
It’s advised to post something new at least once a day.
However, if you notice your engagement isn’t as vibrant as you’d like it to be, there’s a good chance you’re posting when your audience isn’t online.
You can fix that by testing different times to see which receive the most interaction.
Because my audience is quite an even mix between those in the UK and US, I’m able to get decent engagement both in the morning and evening.
It’s never a good idea to simply use a third-party resource to auto-publish your posts and forget them.
For one, Facebook really does NOT like us using scheduling apps and will reduce your reach of any content posted by these, so be mindful how you use these. Don’t rely on them. If you must pre-schedule your content then use Facebooks built-in scheduler which is now available on both pages and groups.
It’s imperative to be mindful of the type of content you’re sharing in relation to what’s happening in the world and in your audience’s lives.
You don’t want your brand to be perceived as insensitive or uncaring.
I don’t have a TV at home and I don’t really follow world news etc … this bit me on the ass after there a serious incident that happened which I had no idea about and I posted a meme in my group and a few people thought I was being insensitive … eek! Not cool! Don’t make a mistake like that.
5 – Embed Facebook Posts to Your Blog
Did you know you could share your Facebook content directly in a post on your blog?
You sure can, and it’s easy.
All you have to do is click on the timestamp of your Facebook post, and then go to the arrow in the top right corner to choose “Embed” from the pull-down menu that appears when you click that arrow.
You now have the embed code to copy and paste into the HTML of your blog post.
Readers who find it interesting can be taken straight to the content on your Facebook page with just one click, where they can share the post with friends or comment on it.
Boosting your Facebook engagement simply requires a bit of creativity, variety and relevancy.
Knowing your audience and giving them the kinds of information they love in formats that aren’t always the same and at times they use Facebook most can work wonders when it comes to increasing your shared content.
Love & Light
Your Empire Creation Queen 👑