Well, you have come to the right blog as I’m going to dive deep into Facebook groups and that is why I’m calling this blog post THE ULTIMATE GUIDE TO AWESOME FACEBOOK GROUPS.
In this blog we are going to be looking at the following:
- Benefits of Facebook groups for biz babes
- How to start a facebook group
- Strategies to grow your Facebook groups
I’m not going to hold back in this post – we’re going deep and dirty girl … so buckle up and let’s dive in.
Facebook continues to be the largest and most widely used online social network.
That’s why it makes sense to create a presence there if you want to be seen by potential customers, clients or fans. You may be aware that businesses and brands of all kinds are using the platform for marketing purposes, but it may still be unclear to you why it works.
Specifically… Facebook Groups have become a popular secret weapon of marketing professionals, online gurus and awesome biz babes, just like you, to reach their target demographic.
Read on to learn more about the benefits of Facebook groups for biz babes.
Besides offering a quality product or service to your clients, one of the most effective ways to inspire a loyal following is to develop a connection with them.
When you engage with customers/clients in a manner that feels personal to them that leads people to feel more invested in a brand.
Facebook Groups are the perfect vehicle for creating this connection through encouraging people to come together around a common theme related to your business. The conversations that occur here organically bring members together to become a like-minded community/tribe.
The old saying “out of sight, out of mind” is definitely relevant when it comes to making sales.
People are more apt to purchase your product, enrol in your webinar or enlist your services if they are reminded of what you have to offer on a regular basis.
Facebook Groups offers an awesome feature to help ensure your posts are seen by members. Each time a new post is added, group members will receive a notification, serving to remind them of your mission.
It is possible for your tribe members to opt out of receiving messages, but many do not.
So keep posting interesting, relevant content on a regular basis and your fans will be more likely to remain engaged.
Market research can be a soul destroying, painful, time-consuming and expensive endeavor, but with the mighty Facebook Groups you have a free resource of willing participants to provide feedback on the quality of your latest offerings, the type of information that is most desired or anything else you need to know to be sure your business is on the right track.
Asking for input increases the connection many will feel toward your brand.
Be sure to circle back and let your members know if their specific suggestions were used and in what ways. They’ll appreciate the fact that their input is valued.
One of the reasons Facebook Groups are so useful to biz babes of all kinds is because of the versatility they offer.
You can create three different types of groups to suit different needs.
Public groups are open to anyone and can be found easily through search.
Secret groups are by invite only and can’t be searched.
A middle alternative is the closed group to which members must be approved, but those looking for such a group can find it with relative ease. My own group called 6-FIGURE SUCCESS SEEKERS is a closed group.
Each type has its benefits and provides a format that fits various activities.
A secret group could be used as the meeting place for a premium mastermind group, while a public group may be a good option for fans of a cult classic product to share their ideas, memes, photos and more.
You can even create specific groups that allow you to sell products.
These “for sale” type groups have specific functions for item descriptions, geographic location and specific price.
These are some of the fundamental benefits of Facebook Groups for biz babes.
Taking time to explore the group types and features, combined with a bit of creativity, will allow you to adapt group formats to your specific needs.
There are numerous benefits to starting a Facebook Group, and they can be structured in ways that suit nearly any purpose.
Your customers, clients and fans are probably already using Facebook, so it’s smart to invite engagement there. Setting up shop where your market visits on a regular basis will increase your chances of reaching your target demographic.
Understanding how to start a Facebook Group, the types of groups available and some guidelines for running your group will help you to begin the process of utilizing this powerful tool for your own business needs.
Define Your Purpose
The first step in deciding to start a Facebook Group is to figure out its purpose.
Groups allow more interaction than a Facebook Page. This dynamic can be ideal for establishing communities, increasing engagement and developing brand loyalty.
The key is to form your group around a topic, cause or theme that is relevant to your business and meaningful to your fans.
My own group is geared towards helping online service-based biz babes grow their business to 6-figures or more … hence the name 6-FIGURE SUCCESS SEEKERS. (Yes, yes, another shameless plug 😌)
It’s important that members have a common need or interest. Otherwise, you’ll encounter a lack of participation and dwindling numbers.
Do some brainstorming to come up with group ideas.
Discuss them with your team.
You may even want to get feedback from current customers/clients.
In addition, you’ll want to clarify what you, as a marketer, hope to gain from this group so that you can maintain focus. Narrow it down as much as possible.
You may seek to build a community/tribe around a particular product in hopes of gaining loyal brand evangelists.
Perhaps your group could focus on your niche of expertise in order to help your audience and build your reputation as an expert so that you can sell more informational products and gain more clients
Set Things Up
Creating a Facebook Group is easy as slipping into your favourite Sunday lounging pants.
Just click “Groups” in the left sidebar of Facebook, and then you will find a big old gree button on the top right of the page that say’s “Create Group” … click that shizzle!
You’ll need to add one more person to your group, per Facebook requirements. When I started my group I just added my mum 😂(she’s still a pretty active member of my tribe actually lol) as I didn’t want to just add random people.
Yes, it may take a bit more effort to personally reach out to people on your friends list but I can assure you, this is the best way to grow your group.
The people who do take you up on the offer to join will actually want to be there and will often than not, become avid, engaged tribe members.
If adding your mum as the first person isn’t an option … you can always ask a close friend or VA to join ahead of time and add them during the setup process.
Every group must have a privacy setting, which we’ll talk about in just a bit.
For now, let’s move onto name your group.
You want to give some thought to the name you choose so that its purpose is clear.
The name can be changed later if you decide something else is more suiting or if your subject matter should evolve. My group used to just be called Success Seekers and then I changed it to 6-FIGURE SUCCESS SEEKERS as my own mission evolved. (FYI – my mission is to help as many kickass biz babes reach to 6-figure and more in their business).
Place a photo in the header, and then move on to add a short description of your group.
It’s also a good idea to create a pinned post that will remain at the top of your group feed. This post should talk about the purpose of the group, its intended audience and the rules of conduct. Doing this at the start of your group is perfect but as your group becomes more well-known and active you can use your Pin Posts for other things.
Choose a Group Privacy Setting
Choosing the privacy setting of your group is dependent upon the type of group you are running and its purpose.
First, there is the public group setting.
This means that any Facebook user can see the group and join. Members and posts can be seen by the public, too. This type of group is best-suited to non-controversial topics and mass promotion.
Sadly these types of groups tend to end up as spam fest’s and most people looking for great communities to join will avoid public groups.
Closed groups and their member lists can be seen by anyone; however, the posts can only be viewed by members. These groups work well for more sensitive content that members may not wish to have shared outside of the group.
These are by far the most popular types of post for us biz babes.
A secret group is open through invitation only. It cannot be searched, and not even the member list will be seen by anyone except those within the group. This format is for creating a safe space or for the purpose of discussing controversial issues.
These are the top option for creating a hub for things like paid memberships/groups programs/workshops etc.
These are the basics of how to start a Facebook Group.
This forum can be a tremendous marketing tool, as well as a great deal of fun.
So as you can see so far … starting a Facebook Group is super easy.
Just a few clicks, a clever name and some descriptive information will make it official.
Running a successful and active group that continues to grow without losing steam can be a challenge.
Planning, creativity and care can turn this community into one of your brand’s biggest assets.
These real strategies to grow your Facebook Group will guide you on your way.
Depending on the type of privacy you choose, it may be necessary to approve members to your group.
Unfortunately, trolls and spammers are a troublesome issue for many Facebook Groups. So vet each addition by checking for signs that the potential member is a legitimate Facebook user. (Remember, it’s not important how many people you have in your tribe, it’s about having quality tribe members)
They should have things like a profile picture, unique cover photo, some demographic information, business info and … obviously … friends.
When recruiting for your group, avoid the temptation to automatically add people (as I mentioned before … we hate this .. don’t just add us … please) or to solicit folks from other groups. Both of these are considered rude and very fucking annoying.
Some other groups will actually allow you to promote your new group in there (my group being one of them) but be aware … some group admins will get seriously pissed off if you start promoting your group inside theirs.
You can also promote on your personal or business page or even create a paid Facebook ad to get more eyes on your group.
Write about your new group on your blog, tell your email list members, create beautiful pins and get them on Pinterest and use Instagram to get the word out.
Nothing is worse than a boring or inactive group.
Be sure you make the time to regularly monitor and moderate the activity there.
Members will expect the group leader to respond and engage within a reasonable amount of time. And nothing say’s “I don’t give a damn about your contribution” than you not engaging with your members post.
As you group gets bigger and busier, it will become more difficult to engage with every post, but do set aside some time each day just to engage with your tribe members content.
In addition, you may be surprised how quickly spammers or instigators can creep into your group if left unchecked.
Being regularly active in your own group is also just plain fun, and it helps to ensure engagement doesn’t languish.
See What Others Are Doing
Before becoming a Facebook Group administrator, you should join some groups as a member.
Perhaps you already have.
If not, join a couple groups related to hobbies or subjects that interest you. (Come and join mine, I’d love to have you there)
Getting involved as a member can give you a great deal of insight. You’ll see how different groups are run, get content ideas and discover what it’s like to be a participant.
You can then use that knowledge as guidance when creating your own group.
Posing questions to your group members is a proven way to get members to engage.
People usually like to share their opinions or talk about themselves.
Try to pose questions that are relevant to your topic and ones that can provide valuable information about your tribe members needs and wants but don’t be afraid to just be silly and have some fun too … this can be a great way for you to get to know your tribe members better and they will feel like they know you on a more personal level too.
Games are fun, and lots of people find the chance to win a prize irresistible.
So why not post some sort of game or contest in your group to get members involved?
Be creative and purposeful.
It’s always best if your activity can get members interacting with each other or at least with you.
This helps to create a sense of belonging to the group.
A game task that inspires folks to share with their followers is also good, as it can get the word out about your brand.
For instance, photo contests featuring users with one of your products could lead to them sharing their picture on their own page.
Remember Your Purpose
It’s true that you want to avoid spamming your members and avoid making the group one big gross sales pitch.
That doesn’t mean you can’t promote yourself or your business.
The purpose of your group likely was to improve some aspect of marketing or sales.
Feel free to post promotional content, especially if it is something that will be useful to your members.
People love bargains … Be sure to let them know of upcoming sales, and offer promotional codes on occasion to your loyal Facebook Group members.
Share your webinar or eBook promotion.
People joined your group to learn something or to gain what you have to offer, so give it to them.
These are some suggested strategies to inspire and guide you along the way toward creating your own Facebook Group.
The potential of your group is boundless … Enjoy the experience.
Love & Light
Your Empire Creation Queen 👑
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