This is why you need to STOP boosting your posts

by May 15, 2024Meta Ads0 comments

Hey there, beauty queen!

Today, we’re about to dive into a topic that’s near and dear to our hearts – social media marketing.

Specifically, we’re going to tackle the age-old question: are boosting posts on Instagram and Facebook actually effective?

Spoiler alert: not really.

So, grab your favourite skincare serum (or your lucky crystal roller – we don’t judge), and let’s uncover the truth behind boosting posts and why running proper ads using Meta’s ad account is the real game-changer for your business.


Why Boosting Posts is a Waste of Time and Money:

Boosting posts may seem like a quick and easy way to increase your reach on social media, but in reality, it’s often a waste of money. Here’s why:


1. Lack of Targeting:

Boosting posts offers limited targeting options, meaning your boosted post is shown to a broad audience rather than your ideal clients. It’s like throwing spaghetti at the wall and hoping something sticks – not exactly the most effective strategy.

2. Poor Engagement:

Boosted posts tend to generate lower engagement compared to properly targeted ads. Without targeting the right audience with the right message, your post is likely to get lost in the sea of content on social media.

3. Limited Customisation:

Boosting posts doesn’t allow for much customisation in terms of ad format, placement, or optimisation. You’re essentially stuck with the default settings, which may not align with your business goals or audience preferences. Boosted posts WON’T get you bookings, they will only get you views or likes on said post.

4. Ineffective for Conversions:

Ultimately, the goal of social media marketing is to drive conversions – whether that’s bookings, sales, or inquiries. Unfortunately, boosting posts falls short in this regard, leading to a total wasted ad spend and frustration.


Why Running Proper Ads on Meta’s Ad Account is the Smarter Choice:

Now that we’ve debunked the myth of boosting posts, let’s talk about why running proper ads using Meta’s ad account is the superior option:


1. Laser-Focused Targeting:

With Meta’s ad account, you have access to robust targeting options that allow you to reach your ideal clients with precision. From demographics to interests to online behaviour, you can tailor your ads to speak directly to your target audience.

2. Creative Freedom:

Unlike boosting posts, running proper ads gives you full control over your ad creatives, copy, and placement. You can experiment with different ad formats, messaging, and visuals to see what resonates best with your audience.

3. Optimised for Conversions:

Meta’s ad account is designed to drive conversions, whether that’s bookings for your clinic, sales of your products, or inquiries about your services. With powerful optimisation tools and analytics, you can track the success of your ads in real-time and make adjustments as needed.

4. Cost-Effective:

While boosting posts may seem cheaper upfront, proper ads on Meta’s ad account often yield a higher return on investment in the long run. By targeting the right audience with the right message, you can maximize the impact of your ad spend and achieve your business goals more effectively.

5. Scalability:

As your business grows, so can your ad campaigns on Meta’s ad account. Whether you’re looking to expand your reach, launch new products, or promote special offers, you can scale your ad campaigns to meet your evolving needs and objectives.

In Conclusion:

Boosting posts on Instagram and Facebook may offer a quick fix for increasing your reach on social media, but when it comes to driving real results for your business, proper ads on Meta’s ad account are the way to go.

With laser-focused targeting, creative freedom, optimized conversions, cost-effectiveness, and scalability, running proper ads gives you the power to take your business to new heights of success.

So, ditch the boosting and embrace the power of proper ads – your business will thank you for it!

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